6th September 2016
It can be hard to find the time to post on your social media pages, let alone to come up with actual interesting content ideas! Your business has more to say than “Look at this cocktail!”; you need to engage your audience on a more emotional level if you want to drive a real following.
Between April 2015 and November 2015, the amount of average daily video views on Facebook doubled from 4 billion video views per day to 8 billion (Tech Crunch).
51.9% of marketing professionals worldwide name video as the type of content with the best ROI (Adobe) and, according to Cisco, consumer internet video traffic will be 80% of all consumer Internet traffic in 2019, up from 64% in 2014.
Taking this all into account, it might be time to get some interesting video content on your social channels! If you’re stuck for ideas, why not try some of these:
The idea behind this video is simple: show your clients that who is working for them is actually taking a lot of care. Guests love to see what’s behind the scenes of their favourite restaurant or bar, as they feel you are authentic. So a simple and quick video with your staff members saying “thank you” is a great way to create positive feelings towards your brand. In addition, it helps communicating the passion and attitude of your team members, which ultimately leads to great service for your guests. This can easily be done on your Snapchat or Instagram story to get that extra personal touch.
This video idea taps into the great potential of influencers. Your testimonials do not have to be famous actors or football players, but your normal customers or some local food bloggers. Look for people that love your business and involve them in a short interview, asking what they think of your brand and why they like you. These people are trusted by their friends or local community, and that’s why their comments are more powerful.
One of the obstacles that stop people from buying (especially online) is the fact that they don’t have a clear idea of your products or services. This video is aimed at solving this issue and help your potential guests to familiarize with your business. Just show how you prepare one of your signature dishes or one of your hotel’s features, explaining the different steps you take and why this is special. Your guests will love to see how you work and will feel reassured and curious at the same time.
This is a more classic approach and does not focus on a particular aspect of your business, but it rather shows the overall characteristics of your brand. With this video you are free to tell guests why you are special in a more direct way. It is easy to show the best aspects of your company in just 30 seconds, while increasing your brand awareness among your audience.
If you are blogging and posting regularly good content, it is a great idea to turn it into a video. For example, if you write recipes for food or cocktails, why not create a short video with steps on how to do them? Not only this will double your content production, but it will help engage better your readers. You never know, you could be the next be vlogging star!
If you are hosting events, it’s good to use videos to amplify your reach. For example, if you organize wine tastings, record a short video about how nice the event is and what your guests should expect. This will give you extra exposure and create curiosity around your event and business. Guest will be better informed and ready to take action and book for the next one.
Videos can be complex to edit sometimes, so if you are not confident with that, use a GIF. There is loads of free software online that allow you to create GIFs for free using pictures or short videos such as Vine or Boomerang. The engagement results are always very good and they are extremely popular on social networks nowadays.
So I hope that’s given you some ideas for some fun and interesting video content ideas for your hospitality business. For any more help with your video campaign get in touch – our team here at Ignite can help you with everything from the strategy to the full production!