Think long term
Building brands for the long-term is the way to win big.
Never stop learning
Test, learn, improve has been our mantra for two decades. Never stop learning.
Nothing works in isolation
You have to reach people at multiple touch points to effectively impact their behaviour.
Strategy and Creativity sits at the heart of successful marketing communications. Technology can be leveraged to amplify effectiveness.
Don’t be a dick
Be kind, do right by people, help others, care about what you do and don’t be a dick. Do the right thing, you know what it is.
Don’t bullshit or avoid truth. Better to be direct, honest, transparent and clear. Explain things simply and logically without jargon, in plain language.
Remember ‘target audiences’ are actually intelligent people, so to communicate with them you have to attract their attention and then tell them something interesting. Respect them.
Hospitality businesses sell multi-sensory experiences. They can be hugely emotive. People love food, drink and travel so there’s always something interesting to say.
The power of data
Data is fantastic for providing insight but it’s how you interpret and react to it that really unlocks value.
Digital marketing isn’t all about direct response advertising with immediate ROI. It can also be highly effective at building brands over the long-term. Some channels and campaigns can provide short-term sales uplift, if the promotion is attractive enough.
Marketing is really about solving other people’s problems. You’re telling them about something that’s useful or helpful to them. If it’s not, you’re wasting your time.
Love what you do
If you don’t, do something else. How we spend our days is how we spend our lives.