That’s right! We’re buzzing to announce the launch of some BRAND NEW CRM PACKAGES.
If you don’t think you collect meaningful data, have the right CRM system or simply don’t even know where to start when it comes to all things segmentation, personalisation and automation, let us help you.
We understand the value of customer data and want to help as many of you out there see the potential of your data so that we can maximise your customer lifetime value.
WHAT IS CRM?
Customer Relationship Management (CRM) is not just email marketing.
It’s the combination of data, technologies, strategies and practices used to understand customers and provide personalised communications to increase brand loyalty and customer lifetime value.
Let us show you what we mean…
WHY SHOULD YOU CARE ABOUT CRM?
Think about all the data you could collect about one of your customers: they book, they dine & log into the WiFi or order & pay, they post a photo on socials and tag you, they scan their loyalty card before they leave, then they leave some feedback.
CRM done right gives you a single customer view (rather than lots of pots of data) so that you can understand who that customer is, when they dined and why they dined, what they ordered and what they thought of it.
So what? Not only does this mean you can better anticipate the needs of the customer (becoming a more customer-centric brand), but you can also improve your segmentation and create more personalised customer journeys and comms which leads to higher engagement, customer retention and ultimately higher customer lifetime value.
HOW DO YOU DO CRM?
It’s not as complex as it sounds but it does require dedicated resource – which we know is lacking in most marketing teams these days!
You need quality data, a quality CRM platform, a clear CRM strategy and comms plan and someone to stay close to it. That’s where we can help!
Please trust us when we say, the ROI will make you see CRM so differently.