Branding & Strategy
Design & Animation
Chris Persson, Co-Founder, LIS
"Universities should be focusing on how to equip their students for the 21st century... as they will at LIS"
Help us break the education sector and launch a new university - something that hasn’t been done in 40 years. No rules, no past data, no best in class examples. How do we attract bright young students to gamble the most important decision of their lives on an unproven university?
Traditional universities teach for a traditional world. But the world has changed, and is changing at a rapid rate. As a society we face seemingly insurmountable problems, something that there is a great deal of passion and frustration for amongst young people.
We turned uncertainty to our advantage. This was a call to break the mould, to stand out, do something different. That’s what the world needs, and it’s what future employees will take note of.
The brand is established, built for the future and full of confidence. The animations and colours are cool and futuristic, whilst the imagery and use of ‘problems’ are human and down to earth.
We introduced a lot of animation into the social space, to give the visual sense that LIS is in movement. A university that is connected, part of the new world - something that is ready to be explored.
The LIS course uses interdisciplinary studies to solve complex problems. Students gain a deep knowledge of multiple disciplines and find the connections between them to provide new solutions.
The design concept ‘hidden connections’ is central to the brand. A grid system with coloured ‘nodes’ represent the different disciplines, and as problems are explored they create a unique shape. This allows complex problems to be visually represented in a simple but striking way.
This was an important way of breaking the importance of specialising in students' minds, which is taught from a very early age.
"Ignite’s strategy, creativity and insight were instrumental for us in disrupting a notoriously challenging sector.
I’ve worked in many industries, and with many agencies, and these guys really get it. They have a unique approach that gets the best out of you and your team, sharpens your vision, and turns it into a workable strategy.
The brand we’ve created is truly special and its had a big impact in the sector. The marketing strategy Ignite have conceptualised has seen record sign ups, and has put us in an incredibly strong position going into our first year as a new University in the UK.
We don’t see ourselves as clients anymore, we’re long term partners - something that has been instrumental to our collective success."
~ Chris Persson, Co-Founder, LIS