Naomi Davies, CMO Ignite
Value of restaurant reservations from campaign
A summer campaign for Angela Hartnett’s Italian restaurant group and demonstrate clear Return On Ad Spend (ROAS).
Advertising budget was limited, but we still needed big results.
We conceived a campaign with one very simple goal: showcase the incredible food and uncompromising ingredients at Cafe Murano. Bring this to life with a powerful design concept, and intelligent targeting to maximise ROI.
With the product centre-stage we needed exceptional content. We styled and directed a photography shoot, ensuring the right mix of finished dishes and simple ingredients.
Shot outside in the sunshine with Angela Hartnett herself preparing the food, the result is mouth-watering and romantic, evoking the very best ‘Elements of Summer’.
Photography by Maria Bell – www.mariabellphotography.co.uk
We amplified the campaign across social media - utilising a mixture of owned databases, lookalike audiences and careful geographical targeting to maximise revenue.
Delivering the campaign to previously engage audiences, and those most likely to be interested - we focussed the campaign specifically on conversions.
This approach resulted in more than £25k of booking revenue directly from the campaign.
Return on ad spend