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Cafe Murano

Small investment drives big results

Smart targeting and powerful creative led to incredible results on a low budget.

“This campaign set the bar; no gimmicks, just beautiful creative & real results.”

Naomi Davies, CMO Ignite


Value of restaurant reservations from campaign

The challenge

A summer campaign for Angela Hartnett’s Italian restaurant group and demonstrate clear Return On Ad Spend (ROAS).

Advertising budget was limited, but we still needed big results.

The solution

We conceived a campaign with one very simple goal: showcase the incredible food and uncompromising ingredients at Cafe Murano. Bring this to life with a powerful design concept, and intelligent targeting to maximise ROI.

Exceptional photography

With the product centre-stage we needed exceptional content. We styled and directed a photography shoot, ensuring the right mix of finished dishes and simple ingredients.

Shot outside in the sunshine with Angela Hartnett herself preparing the food, the result is mouth-watering and romantic, evoking the very best ‘Elements of Summer’.

Photography by Maria Bell –

Intelligent targeting to maximise returns

We amplified the campaign across social media - utilising a mixture of owned databases, lookalike audiences and careful geographical targeting to maximise revenue.

Delivering the campaign to previously engage audiences, and those most likely to be interested - we focussed the campaign specifically on conversions.

This approach resulted in more than £25k of booking revenue directly from the campaign.


Return on ad spend


Online bookings


Revenue generated

1.1 Million

Advert impressions