A concept-led brand for a unique multi-F&B venue

Hanseatic inspiration

The brief was stimulating as much as challenging: developing a creative concept, name, brand narrative and visual identity that encompass various elements: the location on the harbour, the history of the building itself, the musical aspect, the geo-historical context and the connection with nature. And so we did.

The solution

With this strong musical connection and the harsh elements of the harbour, we explored the concept of soundscapes: we recorded actual sounds from the harbour, the natural elements (sea and wind) and the Elbphilharmonie which we translated visually into soundscapes.

This space had been envisioned with multiple areas: coffee counter, cocktail bar, champagne foyer and events space.
To reflect this aspect the soundwave was made of different segments, each representing a specific area.

The name Blick, “view” in German is a nod to the spectacular 360 views from this space whilst The B with the cut-trough aims to replicate the same position of the 8th floor on the building itself, creating a visual analogy of the “view of the harbour”

The brand’s symphony

The colour palette also plays an important part in the brand architecture, helping identify all the different spaces - cocktail bar, coffee counter and VIP area - while the use of music sheets grid to compose typography on collaterals such as menus, flyers and posters added an extra depth to the brand application in-situ.