- a stunning feat of architecture home not only to the Philharmonic Orchestra, but to a Westin hotel and multiple F&B spaces.
Advertising Campaign
Branding & Strategy
Photography & Video
Design & Animation
The brief was stimulating as much as challenging: developing a creative concept, name, brand narrative and visual identity that encompass various elements: the location on the harbour, the history of the building itself, the musical aspect, the geo-historical context and the connection with nature. And so we did.
With this strong musical connection and the harsh elements of the harbour, we explored the concept of soundscapes: we recorded actual sounds from the harbour, the natural elements (sea and wind) and the Elbphilharmonie which we translated visually into soundscapes.
The result is a distinct pattern that is used across each touchpoint and which emphasises the connection with the Elbphilharmonie, the elements and the classical music.
This space had been envisioned with multiple areas: coffee counter, cocktail bar, champagne foyer and events space.
To reflect this aspect the soundwave was made of different segments, each representing a specific area.
The name Blick, “view” in German is a nod to the spectacular 360 views from this space whilst The B with the cut-trough aims to replicate the same position of the 8th floor on the building itself, creating a visual analogy of the “view of the harbour”
The colour palette also plays an important part in the brand architecture, helping identify all the different spaces - cocktail bar, coffee counter and VIP area - while the use of music sheets grid to compose typography on collaterals such as menus, flyers and posters added an extra depth to the brand application in-situ.
Branding Marriott across Europe
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