Branding & Strategy
John Papadouris spent decades working abroad, only to return to his beloved but neglected childhood village, Kalopanayiotis, in the Troodos mountains of Cyprus.
He decided to drive a restoration project to preserve the mountain culture and way of life. Now with 41 guest rooms in 7 houses across the village, as well as cafés and restaurants, villagers have been inspired to invest in their own community, restoring their homes and opening small businesses, preserving our mountain culture and way of life.
Casale Panayiotis is for the luxury explorer, and the brand presents a vision of rustic luxury, of a traditional village with unique local experiences waiting to be discovered.
From a custom logotype inspired by Byzantine typography, to the copper foiling on raw materials for the in-room collateral – everything about the brand reflects a new type of luxury. A place where 5 star comforts sit in a traditional setting steeped in history and cultural depth.
The website acts as a window into a different way of living, into a world removed from daily stresses. Importantly, it carefully weaves the narrative of the village into the core purpose of the site – selling luxury hotel rooms and guest experiences in a beautiful Cypriot setting.
For foodies, for adventurers and for the curious — Casale Panayiotis offers guest experiences rooted in Cypriot history that appeal to every type of traveller. We focused on these groups to produce advertising creative that showcased the activities, from honey-making to mountain-biking, resulting in international mass appeal for this village destination.
When we started working on Casale’s Digital strategy, we also focused on SEO. There was a lot of work to be done to better position the other Cypriot resorts, which have been in the market for quite some time. Despite this, in the first year we found those keywords that were worth betting on and since then we have dominated the results on search.
Website session from targeted countries
Revenue from international tourists in 2 years
Increase in reservations & revenue from targeted countries